ADIDAS

A new generation meets an iconic era of Swedish football. For the launch of adidas Sportswear and the return of its iconic Sweden '94 inspired jerseys, we teamed up with SportTouchen's Gina and Tim to bring the collections together through football, style and culture. We took the production to Norrköping and the home of IFK Norrköping, using the stadium and its surroundings as the backdrop for a visual story that connected adidas' football heritage with a new generation. Rond developed the creative concept and brought it to life through film and photography.

Services delivered

Creative Concept / Art Direction / Film / Photography / Production

Project year

2026

TALENT

Gina & Tim / SportTouchen

THE OUTPUT

Film and photography were created across the stadium environment, with Gina and Tim fronting both adidas Sportswear and the heritage jersey collection. The content was adapted for social and digital channels, creating a complete asset package for adidas and Stadium.