BP × JORDAN

Jordan Brand and BP came together for a unique collection celebrating the club, its roots in Bromma and the next generation of football.   With the creative concept developed by Nike, Rond was brought in to extend the campaign into Stadium's digital and retail ecosystem.   We photographed the BP players at Grimsta wearing the new collection, created dedicated product photography for the match shirts and footwear, and built the digital experience on stadium.se.

Services delivered

Brand Activation / Football / Content

Project year

2026

SERVICES DELIVERED

Photography / E-commerce / Digital Experience / Content

CLIENT / PARTNERS

Nike / Jordan Brand / Stadium / BP

THE OUTPUT

Our work connected campaign content with the retail experience, taking the collection from Grimsta to product pages, social content and a dedicated destination on stadium.se. The result was a complete set of assets designed to present the collection consistently across content and commerce.