BROOKS

A new signing deserves a proper announcement. When Brooks signed runners Viktor Smångs and Frej Engberg, they wanted to make the partnership official. Our idea was to treat it like a major sports signing. Handshakes, contracts, signatures and the obligatory jersey shots at Brooks' Stockholm office set the scene. Then we shifted gears and took the story to the track. Inside Sollentuna Friidrottshall, we created a darker and more intense visual world around the athletes, capturing hard intervals, lactate testing and the work behind their performance. Two sides of the same story. The signing, and what Brooks had actually signed up for.

Services delivered

Creative Concept / Art Direction / Film / Photography / Production

Project year

2025

THE OUTPUT

Rond developed the creative concept and produced the launch through film and photography, creating a complete set of assets to announce Viktor and Frej as new Brooks athletes. The content was released across Brooks' social channels and the athletes' own platforms, introducing the partnership through a story built around both personality and performance.