NIKE

Different runners. Different needs. The right shoe for every run. Ahead of Copenhagen Half Marathon, Nike brought together a group of runners with different backgrounds, goals and running styles to showcase some of its key running models. Our job was to bring the products to life in an authentic running environment. We took the streets of Copenhagen and Sydhavnen as our backdrop, creating a fast-paced visual story around the runners, the city and the shoes. With a particular focus on Nike Vomero Plus and Alphafly, we created film and photography that captured two different sides of running, from everyday miles to race day performance.

Services delivered

Brand Activation / Running / Content

Project year

2025

CLIENT

NIKE

LOCATION

Copenhagen

PARTNERS

Stadium

THE OUTPUT

The shoot resulted in a full library of film and photography adapted for retail, social and digital channels. The campaign was rolled out across Stadium stores, stadium.se and social media, bringing Nike Running into the Copenhagen Half Marathon weekend across both physical and digital touchpoints.