NIKE

What does it take to be ready when race day arrives? Ahead of HybridX at Avicii Arena, we followed Nike athlete Oskar Karlsson through the final days of preparation and into the competition itself. Rather than focusing only on the event, our idea was to tell the story in three parts. First, getting to know Oskar through his training, mindset and final preparations. Then, following him from arrival at the arena and all the way through the intensity of race day. Rond developed the creative concept and brought the story to life through film and photography.

Services delivered

Creative Concept / Storytelling / Film / Photography / Production

Project year

2026

THE OUTPUT

Two hero films supported by photography and social content, created for Nike and published across Stadium's social channels before and after HybridX.