STADIUM

Running doesn't happen in just one place. City streets, forest trails, running tracks and open roads. For Stadium's summer running campaign, we wanted to capture the breadth of running in one continuous visual journey. Four runners move seamlessly between different environments across Stockholm, with each setting showcasing a different side of Stadium's running assortment. Rond developed the creative concept and brought it to life through film and creating a campaign built around movement, transitions and the many ways people run.

Services delivered

Creative Concept / Art Direction / Film / Production

Project year

2026

THE OUTPUT

The campaign was built for paid social, with one hero film bringing all four running environments together and four individual edits focusing on city, trail, track and road. Each format was created as part of the same visual world, giving Stadium a flexible set of assets across the campaign.