UNDER ARMOUR × JONNA SUNDLING
BEHIND EVERY PERFORMANCE IS THE WORK NO ONE SEES.
The Idea
Under Armour wanted to launch its latest training drop with ambassador Jonna Sundling, placing both the athlete and the product in an environment where performance is built for real. Our idea was to focus on the work behind the results. Set in Jonna’s home environment in Östersund, the film follows her through an early morning training session, from the quiet self motivation in the car to the intensity of the gym. It ends with Jonna exhausted on the training floor, catching her breath before delivering the line that captures the entire idea: “Det är så här jag blir bäst.”
- Services delivered
- Creative Concept / Direction / Film / Photography / Content / Production
- Project year
- 2025
- THE OUTPUT
- The campaign was adapted into multiple formats across film and stills, creating a complete content package for Stadium and Under Armour. The material ran across stadium.se, Instagram, TikTok and paid Meta channels, with each format adapted to the platform while keeping the same creative idea at the core.
